01.
Brand & identity
Wordmarks, typography systems, and visual language. The foundation everything else sits on.
Considered web work,designed and shipped.
I'm Alex — an independent design and engineering partner. I take brand-led web projects from first sketch to live, performant production, end to end.
See selected workA design and engineering partner, from first sketch to live production.
What I do
Three closely-connected surfaces, in service of one outcome.
I work across brand, interface, and engineering as one practice — so the identity, the experience, and the production code carry the same intent. The result is web work that doesn't feel stitched together from three different vendors.
02.
Web experience
Marketing sites, content platforms, and custom landing pages. Brand-led design implemented in considered code.
03.
Commerce & product
Custom e-commerce on MedusaJS, internal tools, and bespoke product surfaces — where the engineering goes deepest.
The approach
Three principles that shape every project.
What you can expect from working with me — and what I hold the work to, every time.
01 — ownership
End-to-end accountability
From first sketch to post-launch support, no handoffs that drop the ball. One partner accountable for the whole arc.
02 — performance
Performance is a feature
What I ship loads fast, feels fast, and stays fast. Core Web Vitals, bundle budgets, real-user metrics — non-negotiable.
03 — longevity
Built to grow
Solutions that scale with the business, not lock you into a platform. MedusaJS, custom Next.js, infrastructure you actually own.
Selected work
Vraja Marii by the Sea
Brand · web — medical wellness destination on the Black Sea coast
A multi-location wellness destination structured around specialized recovery programs — post-surgical, fertility, longevity. Brand language, content architecture, and a calm booking surface that takes healing seriously without losing the warmth of a place.
Visit websiteVRΛJΛ MΛRII
Engagement
Two ways to work together — both end with something shipped.
Most projects start as one or the other. Some grow from one into the other. Scope and timeline are agreed up front, not after.
Project
Scopedfixed timeline, fixed price
A one-time, fully-scoped build. Identity, site, or product surface — taken from first sketch to live production.
- Discovery, scope & timeline locked up front
- Brand or visual identity work, where relevant
- Design + engineering by one pair of hands
- Performance budgets & accessibility built in
- 30 days of post-launch support included
Care
Monthlyongoing partnership
An ongoing retainer for products that need to keep evolving. A reserved chunk of my month, every month, for the same client.
- Reserved hours each month
- Iteration, new features, content updates
- Performance & SEO monitoring
- Priority response, predictable cadence
- One direct contact, no ticket queue
FAQ
The questions clients ask before reaching out.
Short answers to the things that come up most often. If you need more detail, send an email — I read every one.
Got a project in mind?Let's build it together.
A short note about what you're working on is enough to start. I read every one, and I'll come back to you within two working days.
hello@alexvieru.dev